Before we get started, one thing you should keep in mind when using any of the following SEO campaign elements is not to overdo it. It can be easy to get overwhelmed by all terminology involved in the process, especially if you don’t have the aid of experienced SEO agencies or consultants. If you’re unsure what a specific element involves, have a look at our quick glossary below for a simple explanation.
Backlinks – The overall number of links to your website. Generally, they count as “votes” from other websites. Each of these votes communicates to search engines that your content is valuable and credible. Having a backlink from a trusted and authoritative website is more beneficial than having one from a less-established page.
Clicks – The number of times someone clicks on your link to visit your website. For SEO, a high click-through-rate shows that your strategy is effective. On the other hand, if many people see your search result but no one clicks on it, it’s a waste of effort. The goal is to get people to engage with your content.
Content Creation – The more content that you have on your website, the more that visitors are likely to stick around and browse. This includes things like blog posts, articles related to your industry or niche, tutorials and guides, infographics, videos, and podcasts. The easiest method is to start off with a blog and expand to different types of media once your audience grows.
Conversion Rate – This is calculated by dividing the number of goal achievements divided by the total number of visitors to your website. In other words, the more people who visit your site and buy your product or service, the better your conversion rate. Focusing on SEO can improve this number.
HTML Tags – This refers to elements of code that teach search engines how to “read” your content. This includes aspects like title tags, meta description tags, header tags, and image alt tags that are invisible to the casual reader but helps search engines properly categorize your content.
Link Building – This involves the process of getting other websites to link back to your website through backlinks, signaling to engines that you’re a quality resource that other pages should cite as well. Bliss Drive can help you advertise your business through guest posts, web directory links, and partnering with other pages.
Local SEO – For businesses that have a physical location or cater to a particular geography, local SEO is a great strategy that helps boost your visibility in a specific area. This is important for doctors, medical practices, lawyers, restaurants, plumbers, and more.
Organic Traffic – This is the term used to describe the number of visits to a website coming from a search engine’s natural results as opposed to paid ads. With SEO, you can generate traffic for free on a regular basis, but it’s not totally instant. It takes sustained efforts to see consistent results.
SEO Audit – Conducting an SEO audit involves analyzing your web presence and evaluating your overall performance in relation to search results pages. An SEO campaign may be required to address any issues and create an implementation plan that will have measurable results.
SEO Keyword Research – This is a core concept that involves discovering the most popular words and phrases people type into their browser when conducting a search, so you can integrate them into your online content. Two of the most popular services used for this process include SEMrush and Ahrefs Keyword Explorer.
Technical SEO – In addition to keywords and content, technical SEO involves aspects like improving your website’s loading speed, making it more secure, and ensuring that it’s mobile-friendly. If it’s easier for a search engine to understand, it will give it preferential treatment in terms of rankings.